Blog
Notes from the build deck.
Performance, motion, SEO and custom software — written for people who ship.
- Guide · 7 min read
Custom billing software vs. ready-made billing tools: how to decide
Ready-made billing apps are cheap and fast to start. Custom billing software earns its cost only in specific situations — here's how to tell which one your business is in. - Product · 6 min read
SaaS MVP scope: what to build first, and what to leave out
An MVP fails more often from building too much than too little. A practical way to cut a SaaS idea down to a first release that real users can get value from. - Guide · 12 min read
Website Development Company in Mumbai, Thane, Navi Mumbai, Gujarat & Major Indian Cities
A complete guide to finding the right website development company in Mumbai, Thane, Navi Mumbai, Gujarat, Surat, Malad, Borivali, Pune, Delhi, Bangalore and other tier 1 and tier 2 cities across India. - Guide · 6 min read
Website development cost in Mumbai (2026): honest numbers
What a landing page, business website and e-commerce store actually cost in Mumbai — and the questions that decide which side of the range you land on. - GSAP · 7 min read
Scroll-scrubbing video without the jank
Why keyframe-per-frame encoding (GOP = 1) is the difference between a cinematic hero and a slideshow, and how to wire currentTime to ScrollTrigger correctly. - SEO · 5 min read
Semantic HTML is a ranking strategy
Search engines reward structure. A practical map from <div> soup to landmarks, headings and schema. - Performance · 4 min read
The ₹0 performance audit
Ten checks you can run before paying anyone to 'optimize' your site. - Engineering · 6 min read
Lenis + ScrollTrigger: one rAF to rule them all
Smooth scroll libraries and scroll-driven animation fight over the same frame. Here's the sync pattern that ends the war. - Migration · 5 min read
Migrating without losing your rankings
Redirect maps, canonical hygiene and the 48-hour checklist we run on every move. - UI/UX · 4 min read
When not to animate
Motion is seasoning, not the meal. Restraint patterns that keep premium sites feeling premium.